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Google Adwords、Seo、Facebook营销，社交营销等实操营销课程
The reason is simple: stricter rules, fiercer competition, and thinner profits.A store on a platform is like a rented storefront—you don’t truly own it.
But an independent site is your own shop: you can set your own pricing, launch products anytime, run ads freely, and most importantly—own your customer data.
For sellers who want to build long-term brands, this is invaluable.
1. Three Key Trends of Independent Sites in 2025
Trend 1: B2B digitalization accelerates globally
According to Shopify’s forecast, by the end of 2025, 80% of B2B sales will be completed through digital channels.
This means even factories and wholesale sellers are rapidly moving online.
(Source: Shopify 2025)
Trend 2: Direct-to-Consumer (DTC) becomes the mainstream model
Based on Zheshang Securities’ data, the size of China’s cross-border independent website market reached 3.4 trillion RMB in 2024, accounting for 35% of the B2C market.(Source: 21st Century Business Herald, 2025)
More sellers now aim to reach consumers directly through their own sites—owning their brand voice and profit margin.
Trend 3: Globalization of payment, logistics, and marketing
DHL reports that about 59% of global shoppers have made purchases on overseas websites, and 35% do so at least once a month.(Source: DHL 2025)
In other words, global consumers are now borderless.As long as Chinese sellers choose the right platform and target market, they can easily tap into massive overseas traffic pools.
2. Three Questions to Ask Before Building Your Site
[1] What products are you selling?
If you sell fashion, beauty, or home décor, choose a platform with multi-language support and strong mobile shopping experience.
If you sell industrial or B2B products, focus on inquiry forms, wholesale pricing, and customer login systems.
If you sell handmade goods or artwork, prioritize aesthetic templates and fast image loading.
[2] Do you have technical capabilities?
Total beginners → Choose SaaS builders (e.g. Ueeshop, Shoplazza, Squarespace)
With a tech team → Choose open-source systems (e.g. Spree Commerce, DedeCMS)
In-between → Use visual + semi-custom builders (e.g. BigCommerce)
[3] Where are your target customers?
Europe & North America → BigCommerce, Ueeshop
Southeast Asia & Middle East → Shoplazza
B2B clients → Spree Commerce, DedeCMS
3. Top 7 Independent Site Platforms for Cross-Border Sellers in 2025
[1] Ueeshop – The Top Choice for Chinese Sellers Going Global
Overview:Ueeshop is a leading Chinese SaaS platform designed specifically for cross-border eCommerce. It offers a fully Chinese interface, integrates global payments (PayPal, Stripe, credit cards), and includes SEO, logistics, and ad tools out of the box.
Best For:SMEs, startups, DTC brands, and export factories transitioning online.
Pros:
100% Chinese interface, easy for beginners
One-click multi-language setup with built-in SEO optimization
Beautiful templates for various regions (US/EU, Japan/Korea, SEA)
Integrated payments, logistics, and ERP support
Responsive Chinese customer service
Cons:
Limited deep customization
Smaller plugin ecosystem compared to international SaaS
Pricing:
Testing Plan: ¥5,500 + 0.5% transaction fee
Private Traffic Plan: ¥7,500 + 0.4%
Wholesale Plan: ¥9,500 + 0.3%
Support:Chinese customer service, training programs, video tutorials, 1-on-1 setup consultants.
[2] Shoplazza – A DTC Powerhouse with Global Marketing Tools
Overview:Shoplazza is a China-based SaaS builder similar to Shopify, but optimized for Chinese workflows—especially in advertising, marketing, and payments.
Best For:Mid- to large-sized DTC brands and marketing-driven sellers.
Pros:
Modern design and mobile-optimized templates
Supports global payments (PayPal, Klarna, Stripe, etc.)
Advanced marketing tools (discounts, bundles, cart recovery)
Multi-user permission control for teams
Cons:
Account limits differ across pricing tiers
Slightly steep learning curve for beginners
Pricing:
Basic: $28/month + 2%
Pro: $99/month + 0.6%
Premium: $218/month + 0.2%
(Annual plans offer discounts)
Support:Bilingual customer support, Shoplazza Academy, ad integration guides.
[3] DedeCMS – China’s Classic Open-Source Framework
Overview:DedeCMS is a veteran Chinese open-source CMS, originally for blogs and news portals but widely used for foreign trade sites due to its flexibility.
Best For:Factories, B2B sites, and industry-oriented showcases.
Pros:
Fully open-source and customizable
SEO-friendly templates
Low cost, high control
Cons:
Requires tech skills
Must self-manage server and security
Pricing:Free, but server, SSL, and maintenance cost extra.
Support:Active community, plenty of tutorials and third-party developers.
[4] BigCommerce – Enterprise-Grade Power and Stability
Overview:A major U.S. SaaS platform rivaling Shopify, BigCommerce stands out for robust B2B features and API flexibility, ideal for multi-channel commerce.
Best For:Mid-to-large brands and B2B distributors.
Pros:
Built-in SEO, APIs, and analytics
B2B pricing tiers and customer groups
Fast loading, enterprise reliability
Integrates with Amazon, eBay, Google Shopping
Cons:
English-only backend
Many plugins are paid
Pricing:
Standard: $39/month
Plus: $105/month
Pro: $399/month
Enterprise: Custom quote
Support:24/7 English support, developer resources, and community.
[5] Squarespace – Beautiful Templates for Creative Brands
Overview:Known for its stunning design, Squarespace is loved by designers, photographers, and handmade product sellers.
Best For:Creative brands and visual-first sellers.
Pros:
Gorgeous, design-driven templates
Drag-and-drop editor, no coding
Unified site, blog, and store system
Built-in SSL, CDN, analytics
Cons:
Basic eCommerce functions
Limited payment options (Stripe, PayPal only)
Pricing:
Personal: $16/month
Core: $23/month
Plus: $39/month
Advanced: $99/month
Support:Live chat, tutorials, and extensive video guides.
[6] Spree Commerce – Open-Source Flexibility for Developers
Overview:Spree Commerce is an open-source eCommerce framework used by large brands needing deep customization.
Best For:Enterprises with technical teams or complex needs.
Pros:
Fully open-source, extremely flexible
Multi-language, multi-currency support
B2B + B2C dual model ready
Customizable backend logic
Cons:
High technical barrier
Requires server and maintenance
Not for solo sellers
Pricing:Free, but requires in-house dev & maintenance investment.
Support:GitHub community, global developer forums, full documentation.
[7] CubeCart – Lightweight and Beginner-Friendly
Overview:CubeCart is a simple open-source eCommerce platform for SMEs wanting a fast setup.
Best For:Small businesses and solo exporters.
Pros:
Lightweight and quick to deploy
Clean interface
Supports major payment gateways
Active user community
Cons:
Basic functionality
Outdated interface style
Pricing:
Free community edition
Commercial license: ~$200/year
Support:Community, email support, and documentation.
4. Platform Recommendations by Seller Type
| Seller Type | Recommended Platforms | Key Advantages |
| Beginners | Ueeshop / Squarespace | Easy setup, Chinese UI, fast launch |
| DTC Brands | Shoplazza / Ueeshop | Strong marketing tools, multi-channel sales |
| Factories / B2B | BigCommerce / Spree Commerce | Flexible, built for inquiries & bulk pricing |
| Creative / Handmade Sellers | Squarespace / CubeCart | Beautiful templates, low cost |
| Tech Teams | Spree Commerce / DedeCMS | Full control, high customization |
5. Choosing a Platform = Choosing a Business Model
Want fast launch and low cost → choose Ueeshop or Shoplazza
Want premium branding and design → choose Squarespace or BigCommerce
Want full data control and flexibility → choose Spree Commerce or DedeCMS
Remember:Building an independent site is not just a technical decision — it’s a strategic one.
The platform is merely a tool.What truly matters is how well you choose, operate, and grow with it.
